I’ve reported on numerous boycotts over time, first at Zynga, which faced angry fans when it decided to shut games such as YoVille (and later sold it off), and at Russia’s Game Insight. Gree might also decide that the aging game may not be worth the trouble at some point, and it could decide to shut the game. But that would be shooting itself in the foot, as the spenders would leave for another game. If Gree had unsympathetic game managers, it could just ban them. The players say they understand the risks of staging a boycott. The players say that Gree is now regularly communicating with them. We are in the process of looking into and addressing each issue raised in the letter.” Gree refunded players for some of the controversial purchases. Three top investment pros open up about what it takes to get your video game funded.įor its part, Gree said in a statement, “Gree greatly values its customers and takes all customer complaints seriously.
If the game companies lose their whales, the impact can reach far beyond one person. How game companies choose to accommodate the needs of these players can be very important, much like the way that Las Vegas casinos court and coddle their high rollers who gamble away millions.
Those who spend amounts like Barnes has are the rarest of people, and they come to expect good treatment from the game company. They are the best of customers, as perhaps 2 percent of players in free-to-play games (where you spend real money on virtual goods) spend any money at all. Welcome to the complicated world of VIP gamers, also known as “whales,” who spend what many of us might consider to be crazy amounts in their favorite free-to-play games. He also helped stage a boycott where 144 teams stopped spending and demanded that Gree make fixes in the game. The 59-year-old owner of an appliance store has spent more than $2 million in Modern War, as one of the leaders of a clan that has been around for more than four years.
Gree, the Japanese game company that owns mobile games such as Modern War, hit the gold mine with Stephen Barnes of Houston. Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10.
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